When should I promote my game on IndieGameStand as a Pay-what-you-Want Sale?

We feel the best times to offer your game up for a short promotional period are before your game is completed in Alpha/Beta or after your main release has cooled down.  We go into our philosophy in greater detail here: http://blog.indiegamestand.com/post/37471464963/when-to-utilize-indiegamestand-and-other-indie-game

Feedback and Knowledge Base